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My work has always been about connecting people through design, conversation, and collaboration. Whether managing creative teams or developing brand strategies, I’ve come to realize that the smallest moments often carry the most meaning. One of those moments? A simple email that says, “Thank you.”

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The Hesitation Behind Email Marketing

A few months ago, I met Robert, who owns a premium iPhone accessory store. Despite having thousands of customer emails collected over the years, he hadn’t sent a single one.

“I know I’m missing out, but I have no idea where to start,” he said.

This hesitation isn’t rare. Many professionals I’ve worked with share the same concerns. Some are overwhelmed by the endless tools, others feel behind compared to competitors, and many are simply unsure of how to begin.

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What Stops Brands From Sending That First Email?

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‍1. Too Much Advice, Not Enough Clarity
The internet is full of impressive stats about email marketing. But the more you read, the harder it feels to take action.

‍2. Competitive Comparison
Seeing how often competitors communicate with their audience can make you feel like you’re late to the party.

‍3. Fear of Wasting Effort
You might already have a list of email addresses, but worry that contacting them now feels too late or too forced.

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Start Simple: Say ‘Thank You’

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That’s why I suggest starting with one of the most genuine messages you can send: a “thank you.”

Think about what happens when someone makes a purchase in-store. You look them in the eye and say, “Thank you.” The same principle applies online. When you send a short, sincere message of gratitude, you open the door to a deeper relationship.

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Why It Works

• It feels personal
• It builds trust
• It makes people feel seen
• It boosts loyalty

According to Epsilon’s report, trigger-based emails like a “thank you” get more than double the open rates of regular campaigns. Loyalty starts at the first interaction, and this small gesture sets the tone.

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Real-World Proof

Researchers studied the connection between email marketing and loyalty using Lazada, a large e-commerce platform in Asia. They found that nearly 96% of brand loyalty could be traced back to how emails were used. Emails made people feel closer to the brand and more likely to return.

What to Include in Your ‘Thank You’ Email

• Keep it short and honest
• Add the customer’s name if you can
• Mention their purchase or signup
• Optionally, give them a small bonus (discount, tip, link, etc.)

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Sample Format:

Subject: Thank you for your order

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Hi [Customer Name],

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Thank you for your recent purchase. We’re grateful to have you with us and hope you enjoy [Product Name]. If you have any questions or feedback, just reply — we’d love to hear from you.

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Best, [Your Name]

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Moving Forward

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After sending a few emails manually, it becomes clear: You need automation. Use simple tools to create workflows so each new customer receives that personal touch without extra effort. This approach doesn’t just save time — it grows your brand.

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What I’ve Learned Leading and Mentoring

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Throughout my career — whether guiding young designers, managing creative projects, or speaking on panels — I’ve learned that clarity, care, and consistency always win. That’s the heart of professional communication. The same rules apply to customer relationships. You don’t need to sound clever. You just need to sound human.

That’s where real loyalty begins.

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Aram Andreasyan
Industry Leader, Design Expert

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